Blog

Three reasons why your home isn’t selling and what to do about it.

Are you struggling to sell your home this summer? As we transition from the spring to the summer housing market, inventory is increasing in our area. More people need to sell, so if you expect your house to fly off the market like it’s April, you might be in for a rude awakening. The good news is that you don’t have to settle for a drawn-out home sale. By taking the right steps, you can still receive top dollar and sell quickly in this market. Here are three things you can do if your home isn’t selling:

1. Make sure your price is right. Since more homes hit the market during the summer months, the market rate for your house might be changing. Double check comparable properties, especially those that have hit the market recently, to see if you need to make an adjustment on price. Your real estate agent can also run a comprehensive market analysis, which will give you a more complete picture of where your home stands in the current market.

"Inventory is increasing, so you need a good marketing strategy."

2. Address condition and accessibility. The two biggest issues buyers have with homes in this market are condition and accessibility. Right now, buyers want to put as much money down as possible so they can lower their monthly payments. This means they don’t have a ton of money for repairs, so make sure you’ve addressed major issues before getting to negotiations. Next, make sure your house is as available as possible for showings. The more showings you have, the more offers you’ll receive, and the better deal you’ll ultimately get.

3. Reexamine your marketing strategy. Depending on your real estate agent, your marketing strategy might be out of date. We are no longer in the red-hot pandemic market, and you need a more aggressive strategy to be successful. If your agent isn’t doing effective follow-up with buyers, advertising your property online, or guiding you through the market, it might be time to find another Realtor.

If your home is struggling to sell, please call or email me for a copy of my marketing plan. I can also run a comparative analysis on your house to check if it is priced correctly for your market. I look forward to hearing from you!

Learn how to maximize your home's value with the right selling strategy.

Are you ready to sell your home but unsure what to do? Today, I’m going over three common ways homeowners choose to sell their properties. Each of these three methods comes with its own set of advantages and considerations. Let’s break down these options and learn insights to help you make the right choice for your home sale journey.

1. The first option is the traditional sale, where you hire a real estate agent. This comes with professional advice, expert negotiation skills, and extensive marketing exposure. While the commission may seem like a drawback, the benefits often outweigh this cost, especially when working with an experienced team like ours.

"The first option is the traditional sale, where you hire a real estate agent."

2. The second option is selling your home on your own, known as "For Sale By Owner" (FSBO). While you save on commission, statistics show that homes sold with professional representation typically fetch higher prices. Plus, making negotiations and navigating the process can be challenging without the expertise of a real estate agent.

3. Lastly, there's the option of cash offers, which can be appealing to those looking for a quick sale and minimal hassle. However, these offers often come with lower prices, limited buyer pools, and potential risks, as investors may prioritize their interests over yours.

Whether you're leaning towards a traditional sale, considering FSBO, or exploring cash offers, reach out to us for a consultation. We'll help you understand the matters of selling your home and make informed decisions. Contact us today to get started.

Market your property to get the highest price possible– learn how!

Whether you're a seasoned seller or new to real estate, mastering expert techniques can greatly enhance your selling experience and outcomes. Learn the essential strategies for effectively marketing your home to achieve the highest possible price. From implementing strategic pricing approaches to harnessing the power of digital marketing platforms, these three key strategies help you achieve the highest possible sale price for your home:

1. Strategic pricing for your home. Finding the perfect balance in pricing is crucial. Going too high might intimidate potential buyers, while pricing too low could mean leaving money on the table. Our comprehensive market analysis ensures we hit the sweet spot for your home's listing price.

"In today's market, a strong digital presence is a must."

2. Digital marketing for the property. In today's market, a strong digital presence is a must. Our team specializes in SEO, online advertising, and targeted outreach to over 70,000 homes monthly. This ensures maximum exposure for your property, both locally and globally.

3. Partner with the best real estate company. Choosing the right real estate company can significantly impact your sale. With our strong network and top-notch service, we provide unparalleled exposure and personalized feedback throughout the selling process.

By implementing these proven marketing strategies, you can position your home for success and achieve the highest possible price in the market. Remember, a well-executed marketing plan can make all the difference in maximizing your property's value and attracting the right buyers. Ready to unlock your home's full value? Call or email us today for a free consultation and let's make your home sale a success!

A few steps you can take to negotiate a great deal with lowball offers.

If you’re planning on selling your home this spring, you need to be prepared to receive a lowball offer. Housing market activity has slowed since interest rates stagnated around 7%, but prices are still high in most markets due to low inventory. This has created a situation where a lot of homebuyers have warped expectations of what a “good” first offer on your home should look like, and you need to know how to respond. I know a low offer can be insulting, but you need to think strategically when selling your biggest asset. Today, I’ll go over how you should strategically react to a low offer to ultimately get the deal you wanted all along.

1. Check the comps one more time. Before you deal with your lowball offer, double-check that it’s actually as low as you think it is. The housing market changes at a rapid pace, so make sure your home is still worth what you thought it was. You might even be pleasantly surprised—some experts predict home prices to increase by 5% this spring. Check comparable homes in your area to see where prices are trending. Also, ask your buyer’s agent if they reached their price based on their own comps. If you can prove home prices in your area are actually higher than they thought, they might be willing to increase their offer without much negotiating. Remember, the market ultimately decides the value of your home, not your asking price.

"Always double-check the comps—you’ll never know what you find!"

2. (Almost) Always counteroffer. So, you’ve checked the comps, your home is still as valuable as you thought, and your buyer isn’t moving. What now? In my opinion, it’s always worth it to counteroffer unless you suspect the buyer isn’t acting in good faith. If the buyer rejects your counteroffer immediately and insists on their lowball price, you can safely walk away knowing they were probably just fishing around for a deal from unprepared sellers.

3. Compromise on other terms. One of the reasons why your buyer may have offered a lowball price upfront is because they don’t have enough money to offer the full asking price. While many sellers see this as a dealbreaker, I highly recommend at least hearing your buyer out. Chances are, they’ll be willing to give you great terms on other negotiating items to make up for their lower price. For example, if you need a longer close, shorter inspection period, or other contingencies waived, you might be willing to budge on price. However, if price is the main sticking point, I recommend offering something like covering the buyer’s closing costs or buying down their interest rate to free up cash.

Dealing with lowball offers isn’t fun, but it’s necessary if you want to get the best deal possible for your home. If you have any questions about our spring market, lowball offers, or something else, please call or email me. I am always willing to help!

nty